Arriaga is a first generation, Cuban-American artist known for fusing his Latino roots with Country music through thoughtfully curated instrumentation, melodic phrasing, and authentic storytelling. He showcases this sound with his “Country Latino Sessions” YouTube series and on his new album, Heart in Texas. In addition to forging a lane with the Country Latino sound since moving to Nashville in 2011, he’s also a trailblazer in the digital world as one of the first music artists globally to create a music NFT, creating a new blueprint to marketing and distributing music independently. He has amassed more than 2 million social followers and recently surpassed 100M global music streams across Spotify/Apple – First Nashville-based, Country Latino artist to do so. In 2025, Arriaga released 12 new singles under the label partnership with Walk Off Entertainment, including English + Spanish versions of “Left My Heart In Texas,” “Moves Like Mexico,” and “Born Again”, with these original songs paving the way for his milestone bilingual album release last fall. Most recently, Sammy kicked off the second leg his Left My Heart In Texas Tour, with dates throughout the spring and summer.